Search Engine Optimization (SEO) is a content creator’s bread and butter. Understanding best practices in SEO is an ever-evolving intersection of art and computer science, where a marketing professional puts their creative skill to the ultimate test.
This is done by creating content in a way that a client’s website not only moves up on a Google search but their most valuable customers are also targeted at the right time. While this area of marketing is always transforming in new, innovative ways, 2022 is going to be the biggest year for progress in SEO yet.
So what exactly transforms SEO and how can marketing agencies and creative directors get in front of these changes? Merrimack Digital has brought together some of the most notable SEO transformation accelerators for 2022, and wants to share them with all industry professionals alike!
Notable 2022 SEO Transformations
Voice Search – It should not come as a surprise to anyone in marketing that customers are using their voice more and their screens less. With individuals using longer phrases when searching via voice command devices in a home and on the go, SEO content must be adjusted for this by using longer keyword phrases.
Video Content Ranks Higher – Merrimack Digital has previously written blogs about the vitality of quality video content, and this trend will only continue to trend up. Clients should not only have video content embedded on their website but should use appropriate keywords in the description as well.
Spam Filter Improvements – Whether via Artificial Intelligence (A.I.) or any other technology, Google and any other search engine filter out cookie-cutter writing. No longer can an agency simply copy and paste stock content — everything must be relevant to the topic and original.
Reduce, Reuse, Recycle Content – Though the aforementioned point regarding spam filters certainly means outdated content can be filtered as well, completely refreshing old content while keeping the same theme is definitely a time and money saver for companies. Consider hiring a ghostwriter to rehash some old blogs or social posts.
Blog Writing and the EAT Principle – ‘EAT’ is an acronym for ‘Expertise, Authoritativeness, Trustworthiness’, and generally applies to long-form articles and blogs written to enhance SEO. A.I. and other autonomous technology will get better at cross-checking the quality of life-altering industry content in education, healthcare, and more.
Interactive Imagery Search – Google may still reign supreme over all things search and SEO; however, Microsoft Bing has their foot in the door as well. In doing so, they are doubling down on the visual aspect of search, incorporating infographics and interactive elements using imagery.
Plan Your SEO The Right Way for 2022!
Merrimack Digital stays current with transformative changes in Search Engine Optimization each year through meticulous industry research. Their experienced team of digital marketing experts works diligently in crafting client content to ensure their ROI is met via new customer acquisitions.
Make sure your digital marketing is done the right way in the coming new year! Contact Merrimack Digital today to start your journey!