You only want the best when it comes to your business. To stand out from your competitors, you have to deliver extraordinary customer service, focus on a niche audience, and create a powerful, impactful impression. There is no denying that your business dollars need to be allocated toward digital marketing.
But just exactly how do you hire the right agency? Engagement begins before your customer base even thinks about placing a call, emailing you, or stopping into your establishment. The same should be true when it comes to the first impression of the agency you choose.
Things to Consider When Choosing an Agency
Budget
When it comes to hiring a digital agency, you must have a clear understanding of your budget. An established and solid agency will be able to work around your budget and prioritize your needs based on your goals.
Credibility
Before you begin working with an agency, you should have a solid handle on the clients they have served and their portfolio. You will be surprised at how much information you can gather from a simple phone call, website, or reviews search. If you feel good about what you see/hear, you might want to follow up with an in-house consultation to meet with several team members in-person. Many agencies offer free consultations to discuss goals and priorities.
Partnership
Once you have narrowed the list of potential agencies down to a few great contenders, you should ask yourself what you want from the partnership. Are you planning on allowing the agency complete creative freedom for your campaign? Do you want to be involved with posting ideas and images? Is 24/7 support important to you? Every business will have a different answer to these questions, and that’s ok! Try to determine what you would like from the partnership and grow from there.
First Impressions Matter
Checking your notifications on your smartphone, answering a text, and drinking coffee are all things you can do in 10-20 seconds; the same amount of time studies have shown the average time consumers spend on your website. So what do your 20-seconds say about your business? Is the massaging laser-focused and consistent, the images eye-catching? Does your site provide a clear value to your customers? If you don’t know the answer to that, you might want to consider hiring experts. Here is a list of standard services that a digital agency provides.
- Website Design & Development
- Social Media
- Search Engine Optimization
- Lead Generation
- Marketing Automation
- Reputation Management
- Audience Analytics
- Copywriting and Strategy
- Digital Audit
Do Marketing The Right Way!
If you’re looking for a partner for your digital marketing endeavors, look no further than Merrimack Digital. We specialize in driving leads and growing revenue for our clients by leveraging best practices for your industry with continual optimization designed to deliver the best ROI for your business.
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.
Sources:
https://www.forbes.com/sites/forbesagencycouncil/2018/07/02/how-to-choose-the-right-digital-agency-for-your-business/?sh=34e8e011e120
https://www.newsanyway.com/2022/03/09/how-to-choose-a-digital-marketing-agency-thats-right-for-you/
