The holidays are a future certainty in business – no matter what industry you operate in, your customers will likely recognize some holiday. B2C-based businesses release holiday-themed visual storytelling in their ad campaigns, driving online and in-person sales and frequently highlighting holiday deals.
When you hire an external marketing agency like Merrimack Digital or have an in-house marketing team, content is created, visuals are designed or produced, and an ad is run. The thought is that once the ad is launched, traffic is driven to your site to make a sale, right?
Truth be told, that is only one street these efforts can take! So what are some other methods in creating a successful online holiday ad campaign to drive online sales, uniquely monetizing your website? Here are some concepts to consider.
Position Your Content Correctly
Find Your Market – Facebook, Instagram, Snapchat, and other social channels all have their specific purpose, and none of these traditionally come to a user’s mind first when considering online shopping. That means using the ad marketplace on Facebook or other social media sites to ensure your ad is getting in front of the right eyes is vital.
Referral Programs – Long-term and loyal customers of yours can actually benefit from being able to recommend or refer your products and services to their friends, family, and other potential customers. Incorporate into the messages in your digital advertisements a referral program to the benefit of your returning customers.
Consider An Omnichannel Strategy – Your holiday digital ad content may be diverse; however, where that content goes should be just as versatile. Much like having your products or services available to purchase through your website and an online retailer, advertising those products or services through social media shops like Facebook Shops widens your reach.
After A Customer Shows Interest
So what happens after a customer clicks on a digital ad of yours this holiday season? What does the user experience look like following said click, and ultimately, how convenient is the process of making the purchase?
There is a major difference between a customer being led to your website’s home page and being directly led to a full shopping cart. Customers more frequently follow through with purchasing a product or service in the latter of these two scenarios.
While a person may click through to a shopping cart, that does not mean they always click ‘checkout.’ But this is okay! Abandoned carts are also valuable for remarketing, often including a promotion to remind them of their potential purchase.
Holiday Advertising Done The Right Way!
Merrimack Digital works with each individual client to develop a comprehensive digital advertising strategy for the holidays. Their experienced team of digital marketing experts focuses on furthering your brand through visceral media and customer acquisition through checkout.
Make sure your digital advertising is done the right way this holiday season! Contact Merrimack Digital today to start your journey!
