Creating Effective and Competitive Video Ads
Video and motion imagery is known to connect with customers best, primarily because of their visual interactivity. A lot is going on that stimulates all the senses, activating a domain in a customer’s memory unreachable by still graphics and mere text.
Incorporating video ads in your digital marketing strategy is a must these days, but producing them correctly is essential. Depending on your customer retention goals, you cannot simply throw together some moving media, any random background track, and a shoddy voice-over.
Being an expert leader in digital marketing services, Merrimack Digital knows precisely what it takes to produce a successful video ad for your business or organization. Having worked with many industries, below are six tips for ensuring your video ads are most effective.
Tips For Effectiveness In Video
Timely Content – News media takes this concept quite seriously, and the content in your video media should be held to a similar standard. Make sure the content you put onto social media channels is relevant to both the targeted viewers and relevant to the current landscape.
Consider Your Storytelling – To capture the attention of the right customers, you need to have your content move quickly. But likewise, it has to abide by the principles of storytelling: a beginning, climax, and conclusion. In addition, this method should prompt emotions in different ways that connect with your brand.
Authenticity Is Vital – While highly post-produced content might look cool and be eye-catching in that regard, many overshoot the believability factor. Most often, this occurs in automobile commercials, dramatizing what their capabilities are. Customers are on a mission to point out what has been staged; don’t be an easy target! Your message will be lost.
Select The Right Video Ad Type – There are two different types of video ads found on YouTube specifically: in-stream ads and discovery ads. In-stream ads are the pre-video ones where a viewer can click ‘skip’ after five seconds, and discovery ads are often listed in their queue. Determine what type of placement serves your video ad’s purpose.
Utilize Text – Because of the quantity of video media thrown at potential customers, many want to read rather than listen. To make your video more diverse and even interactive, incorporate kinetic typography in your video so a viewer can enjoy it with or without audio capabilities.
Call To Action – Another interactivity tip: incorporating a call to action. This helps both your ROI and their convenience in pursuing the purchase of your products or services advertised by the video. You must guide the viewer to your website, ensuring they successfully find what they need.
Do Video The Right Way!
Merrimack Digital focuses on these effective video production tips and more when working alongside each individual customer. In addition, their experienced team pays meticulous attention to a business’s acquisition and customer retention when strategizing their digital video efforts.
Make sure your digital marketing is done the right way! Contact Merrimack Digital today to start your journey!