With the rise in popularity of technology, small business owners understand the importance of digital marketing to reach more customers. Though print ads are still viable, digital marketing on online platforms will expand your reach of customers and educate your target audience on your products and services. But where exactly should small businesses start?
The world of digital marketing isn’t the easiest, but there are certain aspects of digital marketing that small businesses should focus on to make their marketing budget go further.
Focus on These Digital Marketing Aspects
- Social Media. Take advantage of the different social media channels to connect with your audience. This way, you can engage with customers the same way you would face-to-face. Social media also gives businesses a unique yet intimate way to educate consumers on your products and current promotions, giveaways, or offers.
- Search Engine Optimization (SEO). SEO helps your business show up on the first Google or other Search Engine search page. By optimizing your keywords, referencing other external sites, and localizing your search (adding keywords that reference your specific location), you can reach more people looking for businesses similar to yours. SEO will put you way ahead of your competition– especially if they aren’t using these strategies!
- Website Optimization. Spend some time updating and improving your website. Remember, your website is the online “home” for your business and is often the first impression most customers will see! Make sure your website has updated information with modern fonts, videos, and photos (using dated graphics and fonts will steer people away!). You’ll also want to check the speed on your website to make sure things are loading quickly– the longer it takes, the more likely people are to leave your site. And try to have tons of relevant content on your website: blogs, videos, infographics, or ebooks are great examples of content marketing that will attract people to your site.
- Email Marketing. Using email is an excellent way for your business to connect with customers personally. It will keep your customers coming back to your business and directly inform your audience of new products and services, promotions, and special offers. The great benefit of utilizing your email list is that you know it’s full of people already a part of your target audience. Use that to your advantage to build a loyal customer base!
- Google Business Profile (GBP) and Reviews. Reviews are critical– a study showed that 86% of consumers read business reviews, and 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations. Keep your reviews and GBP presence updated with your hours, new photos, descriptions, and offers. If you get a negative review, try to handle it graciously by responding politely yet quickly.
Work with Merrimack Digital!
The experienced digital marketing team at Merrimack Digital is here to support small and local businesses optimize their digital marketing strategies. We tailor your marketing plan exactly how you want it, from website design and social media management to creative development and research.
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.
Sources:
https://www.hallaminternet.com/digital-marketing-tips-for-small-businesses/
https://smallbiztrends.com/2019/03/digital-marketing-101.html
https://themanifest.com/digital-marketing/small-business-digital-marketing-tips
