With the rise in popularity and dependence on technology, small business owners realize the importance of digital marketing to reach more customers. Though print ads are still viable, digital marketing on online platforms will expand your reach of customers and educate your target audience on your products and services. But where exactly should small businesses start?
Digital Marketing Tips
The world of digital marketing isn’t the easiest, but here are aspects of digital marketing that small businesses should focus on to make their marketing budget go further:
Social Media. Take advantage of the different social media channels to connect with your audience. This way, you can engage with customers the same way you would face-to-face. Social media also gives businesses a unique yet intimate way to educate consumers on your products and any promotions, giveaways, or offers you’re currently offering.
Website Optimization. Spend some time updating and improving your website. Remember, your website is the online “home” for your business and is often the first impression most customers will see! Make sure your website has updated information with modern fonts, videos, and photos (using dated graphics and fonts will steer people away!). You’ll also want to check the speed on your website to make sure things are loading quickly– the longer it takes, the more likely people are to leave your site. And try to have tons of relevant content on your website; blogs, videos, infographics, and ebooks are great examples of content marketing that will attract people to your site.
Search Engine Optimization (SEO). SEO helps your business show up on the first page of a Google or other Search Engine search. By optimizing your keywords, referencing other external sites, and localizing your search (adding keywords that reference your specific location). SEO will put you way ahead of your competition– especially if they aren’t using these strategies!
Google My Business (GMB) and Reviews. Reviews are critical– a study showed that 86% of consumers read business reviews, and 91% of 18 to 34-year-olds trust online reviews as much as a personal recommendation. If you get a negative review, try to handle it graciously by politely yet quickly responding. Keep your GMB page updated with your hours, new photos, descriptions, and offers.
Email Marketing. Using email is an excellent way for your business to connect with customers personally. It will keep your customers coming back to your business and directly inform your audience of new products and services, promotions, and special offers. The great benefit of utilizing your email list is that you know it’s full of people already a part of your target audience. Use that to your advantage to build a loyal customer base!
Do Marketing The Right Way!
Merrimack Digital’s emphasis on asking focused questions to determine the right way to help every individual customer is high on the list of work principles. In addition, their experienced team pays meticulous attention to a business’s acquisition and customer retention when strategizing their digital marketing efforts.
Make sure your digital marketing is done the right way! Contact Merrimack Digital today to start your journey!