While email marketing has made a great comeback over the last several years, many marketers are still confused whether they should be using email marketing for their business. Here’s why you need to include an effective digital strategy in your digital marketing plan. Find out in this post.
Email marketing is a highly effective digital strategy that allows you to connect with your leads and customers, turning them into loyal buyers.
Email Marketing has consistently been the most successful form of advertising so far, even as social media rises in popularity.
Why is this?
Email marketing is the most popular communication channel because it offers a wide range of features.
For starters, 99% of consumers check their email at least once per day and you can own your list with no one else having access to it. Social media also poses challenges as accounts or posts could get deleted for various reasons but that’s not all – email converts better by $42 for every $1 dollar spent on average!
Email is an easy way to advertise too: It’s cheap and convenient while still providing plenty of benefits.
Attracting new customers is essential to the success of any business. Email marketing campaigns can be a helpful way in which you reach out to your audience and update them on what’s going on with their favorite company or organization, including upcoming events that they might not have been aware about before receiving an email from you detailing all the details surrounding it!
Adding an email campaign for your business couldn’t get much easier; simply add a newsletter sign-up option onto your website and as more people subscribe, send them updates so they won’t miss anything happening at work.
Have you been convinced? If not, join the club. We haven’t either! In fact, we’re just here to talk about best practices for email marketing campaigns and why they should matter to you while also answering your burning questions like “Does this apply if I’m a small business?” Below are 5 best practice tips to keep in mind.
Build your own list
Be thoughtful when you are sending marketing emails.
There is a good chance that potential customers might not want to receive them and could sign up for your email list without even realizing it, leaving an unfavorable impression of your company on the customer’s behalf.
If possible, let people know exactly what type of information they will be receiving with their subscription by doing this in-store or online so nobody gets spammed!
Follow the law
If you want to use email marketing, read the CAN-SPAM Act and make sure your subject line is not deceptive.
You must also provide a way for customers to unsubscribe from future emails at any time they like by clicking on an easy link.
Finally, include information about who sent them this message so that it’s easier for people reading these emails in the future!
Keep Messages Fresh
Mix up your emails to create a more personal experience for customers.
By giving them quality advice and insights, or even just letting them know what you’ve been doing lately as their provider of product/service X, they will feel that they are being taken care of on an individual basis rather than used as fodder in the machine.
Be Consistent
If you’re choosing to email your subscribers a newsletter, be consistent about it.
That means, maybe send out a new one on the first Monday of every month, or on the same day every week.
Doing this will help your subscribers know what to expect from you
Optimize for Mobile
For any business, it’s crucial to make sure your email is compatible with as many devices and browsers as possible.
If you’re not optimizing for mobile phones or the latest Safari browser (perhaps because of differences in rendering a website), customers will be less likely to view your website on their phone.
And if they can’t access it from that device, you could lose out on potential sales!
Is your business ready to strike gold? Email marketing done right can be a highly effective tool for reaching potential customers.
If you’re ready to get started with an email marketing plan today, contact the professionals at Merrimack Digital today.
Our team of committed marketers has the knowledge and experience that will help your business grow. To contact us, call 978-213-4401 or visit our website.
