Years ago, everything was slowly going digital, and it worked wonders for the world of marketing. Suddenly, digital marketing became a prominent industry, and marketing tools were extremely diverse in ways never before dreamed about.
From Google searches to video media on social channels, digital marketing has made it possible to speak to a vast audience. But even with all this transformative technology, companies are still discovering other exponential ways to reach customers, and geofencing has gained serious traction in recent years.
So what exactly is geofencing, and how can businesses, especially ones with a storefront, benefit from implementing it as a marketing tool? Merrimack Digital has your answer here and advises ways to use geofencing – no matter your industry.
Defining ‘Geofencing’ For Businesses
The term ‘geofencing’ refers to a sort of virtual ‘fence’ that a potential business customer crosses paths with, triggering a marketing effort on their mobile device to alert said customer of a product or service at the local business that implemented that fence. In a way, this is a professional application of augmented reality.
This digital outreach can be via an app (if the business has one and the customer has downloaded it), a text, an email, or targeted ads on social media. Essentially, the outreach is based upon recent internet searches by the individual that pertain to something the business sells or offers.
The intention of geofencing is to quite literally catch customers that may have a need right at the moment when they are out and about. Compared to static advertising via a digital medium, this is interactive digital marketing, which could go unnoticed and give much less ROI (return on investment).
Types of Businesses Geofencing Helps
While on the surface, it may seem that geofencing only helps brick-and-mortar businesses, this is not true. There certainly are notable benefits to implementing geofencing when you rely on customer foot traffic, but it can also be leveraged in other ways.
For instance, if you own a B2B company and have offices in a busy downtown area, you can utilize geofencing for brand awareness instead of making sales on foot traffic. In a way, this is similar to running a pricey commercial on social media or streaming services.
Sticking to the B2B model, think about trade shows! As they make a comeback following the Coronavirus pandemic, you may be able to ping potential business customers at a trade show when they are in range of your booth, drawing them in for more information or a sale.
Increase Brand Awareness With Digital Marketing!
If you consider setting up a geofence for your business or organization, choose a trusted marketing partner to handle these dynamic digital marketing efforts! Merrimack Digital implements dynamic strategies for their clients, working diligently to help grow their brand and transform their industry positively.
Don’t miss out on digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.