Holiday Marketing Tips
Can you believe the holidays are only a month or so away? If you don’t have a holiday digital strategy in place for your business, the time to start creating one is now!
Much like 2020, digital marketing will be crucial this year, as consumers have been spending more time online. According to MediaPost, 71% of consumers plan to do more than half of their holiday shopping online. Nearly two-thirds of consumers want to shop at and support local businesses.
How can your business attract customers and boost its digital presence during the holidays? Here are some tips to put you ahead of the competition:
Tweak Your Message to Connect with Current and Potential Customers
It is the most wonderful time of the year, and your holiday marketing campaigns should reflect that. Focus on fun and light-hearted messages by tying your products or services to family, quality, and yes, even being stuck in quarantine. Showcase how your products or services are relatable and can bring value to and improve your quality of life.
Many consumers still feel vulnerable due to the pandemic and brand messaging should recognize and adapt to current circumstances. Brand messaging should focus on understanding your customer’s needs, willingness to help, and most importantly, connecting with your customers. How your business behaves and reacts will have a large impact on what consumers buy in a post-COVID-19 world.
Develop Your Target Audience
In a perfect world, your holiday marketing plans would be mapped out in the middle of August. But, it’s not too late to start. If you plan to target your products or services to a wider audience during the holiday season, make sure you budgeted accordingly and prepared targeted brand messaging for each different demographic.
For example, let’s say you only advertise to consumers already using your product or service. Consider expanding your audience to target existing consumers’ loved ones this holiday season. The wider target audience can lead to consumers buying a gift for their loved one
Use Social Media
While social media is continually changing, our desire to connect is constant – now more so than ever. A recent survey shows over one-half of the global population (almost four billion people) use social media daily. The average user spends 2.25 hours per day online. Invest in social media marketing if you want to get noticed by a wider audience. As consumers online scroll through their social channels, they can click on your ad, find out more information, and purchase your product or service. With any paid digital marketing, focus your budget on social channels that will reach your target audience.
Create Festive Content
Digital marketing includes many channels, but it’s essential to complement your holiday marketing efforts with rich content.
Look for ways to tie the holidays to your products or services by creating holiday-themed content:
- Wow Your Family with These Healthy Side Dishes
- Great Tech Gifts for Him
- How to Host an Unforgettable Virtual Holiday Party
Incorporate your products or services by linking to pages on your website while acknowledging the holidays:
- Seasonal Sales – save 25-50% Selected Products
- Find the Perfect Gift for Mom for the Holidays
- Shop Now – Pay Later: Ask Us About Holiday Financing
When marketing to your audience, use winter-themed graphics such as snow, gifts wrapped in festive colors, or a family gathered around a fireplace. These images convey a sense of warmth, togetherness, and nostalgia – something customers are searching for this holiday season.
Holiday Advertising Done The Right Way!
Merrimack Digital works with each individual client to develop a comprehensive digital advertising strategy for the holidays. Their experienced team of digital marketing experts focuses on furthering your brand through visceral media and customer acquisition through checkout.
Make sure your digital advertising is done the right way this holiday season! Contact Merrimack Digital today to start your journey!