Did you know there is an effective and entirely free way to drive more traffic both to your business website and if you have one, your physical location? If you didn’t know this, don’t worry – most business owners haven’t leveraged this opportunity either, but they should be!
Once referred to as Google My Business, your Google Business Profile is essentially a search engine social media page for your business or organization. By claiming it and filling out all necessary information about your business, you unlock the ability to be seen by Google users on Maps, Search, and so much more.
While this is certainly something a professional digital marketing team like Merrimack Digital does for their clients, it is something that you can claim quite easily. Below, find the comprehensive process of claiming your Google Business Profile to leverage this tool to its fullest potential.
Step-By-Step Instructions in Claiming Your Google Business Profile
Navigate to Google – To start, you can simply go to Google.com and, much like Gmail, log into the account that is associated with your business. Note that you can also navigate to Google Maps to search and claim your business there as well. Either way, click “Manage Now.”
If Your Business Is Claimed – Whether by mistake or after you have purchased an already existing business, you can claim it by clicking the option “Own This Business?” under the listing. Naturally, you will be prompted to verify that this claim is accurate before proceeding.
Enter All Accurate Information – When you enter your business information, verify that it is all correct. This includes name, address (or P.O. box), hours of operation, website URL, and other information.
Select Applicable Category – This step may seem simple, but it is imperative for you to benefit from this valuable feature of Google. Select the most accurate category for your business or organization to ensure it appears when an individual searches for specific keywords.
Verify – Once this is complete, you will receive a verification message either via text or email. Using that verification, follow the steps to complete your registration of the Google Business Profile successfully.
If You Don’t Have a Physical Location – For businesses and organizations who do not have a physical storefront or even a public office space, you now have the ability with Google Business Profiles to select a service area. For instance, if you are located in Chicago, Illinois, you can identify your location as being in that general area and add additional services outside of your main one.
Helping You Leverage Your Brand
In addition to setting up your Google Business Profile, consider a trusted marketing partner to handle your digital media efforts in the new year! Merrimack Digital implements dynamic strategies for their clients, working diligently to help grow their brand and transform their industry positively.
Don’t miss out on digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.