Business owners might think that their website exists solely to provide information for prospective customers, but it’s actually capable of making money too. Website monetization is the process of turning website traffic into real dollars. Not all techniques are right for every business-using the wrong ad or ignoring user privacy can impair your site’s reputation and lead to a loss in revenue over time, so it’s important to know what will work best for you.
Build Traffic to Your Site
To give yourself the most options for monetization of your site, first, you’ll want to build traffic to your site. In today’s online economy, creating awareness of your product or service is the first step to any successful business. You may be able to create an amazing product or service, but without advertising and marketing, there’s no way you will make a sustainable venture out of it. One of the best ways to ensure that your site is getting found on Google is to have a website audit, then use the results of that to grow your traffic.
Affiliate marketing is a great way to make money online. All you have to do is recommend products on your site and if someone buys them, you get paid! There are so many companies out there with affiliate programs such as Amazon or Walmart that it’s easy for anyone to participate in this type of opportunity. Although affiliate marketing can be lucrative, it’s important that website managers evaluate whether or not an aspiring affiliate is a good fit for your company.
Another way to monetize traffic is by doing sponsored posts for brands. Companies might contact you asking you to write a post promoting them, with a link that directs people back to their site. This is a great way to get quality content on your site without the effort of writing it, and can also bring in additional money. This type of advertising is called native advertising and it has become increasingly popular over the years.
Email list rental is a great way to earn money from your mailing list. Renting out emails can be extremely profitable for businesses with large, engaged lists that have the potential to reach many interested customers quickly and easily. If you opt to take this route, be sure to only share relevant information with your email list, else you risk alienating your clients!
Pay-per-click (PPC) Ads
Another opportunity for you to make money via your website is through PPC ads. These are the sponsored ads that appear at the top and side of search engine result pages, or when people click on paid links in social media posts. Many e-commerce businesses understand how effective their sites can be from a marketing point of view, but not everyone realizes their potential as monetization opportunities too!