In marketing, social media platforms are essentially the classified ad section of yesterday. From marketing media that appear in potential customer timelines to targeted content on their sidebar, the greater portion of customer bases spends exponential time on their social media site of choice.
Ad creation often feels like throwing darts at a dartboard, hoping desperately that something will eventually stick. But wouldn’t it be great to be able to find out somehow what is working and what could be adjusted beyond the basic statistics Facebook and Instagram demonstrate to you?
The Facebook Pixel is just the tool that digital marketing agencies like Merrimack Digital implement to reveal what ads led to customer conversions. First, it pays to understand what the Facebook Pixel does and how to set it up for your business.
How the Facebook Pixel Works
The functionality of the Facebook Pixel is quite simple. It is merely a line of code that you implement on your website that takes account of conversions from traffic ads on Facebook and Instagram.
This transformative tool not only lets you double down on what worked and revise what didn’t but retarget ads to potential customers that considered making a purchase or signing up for a service but stopped short of the checkout page of your website.
The Facebook Pixel uses cookies to track user behavior, better directing their response towards purchasing whatever goods and services piqued their interest. You, as the owner, will be able to receive comprehensive analytics about your web traffic similar to the customer data you view on the Facebook side of your advertising campaign.
Setting Up Your Facebook Pixel
Outside of a digital marketing agency, how can you set up a Facebook Pixel and pop that piece of code onto your website? The first thing to confirm is that your website has some elements of code to it or the ability to utilize HTML in widget form.
After that, navigate to your Event Manager on your business’s Facebook page, find the “Connect Data Sources” button, and select “Web.” From there, press “Facebook Pixel” and then hit “Connect.”
You must add your pixel name before exploring exactly how to install this on your website. This is where a web development specialist comes in handy or an individual at a digital marketing firm who has web development experience. However, Facebook does have some helpful steps in getting your pixel pasted in the right place.
Increase Brand Awareness With Digital Marketing!
Does it feel like the digital marketing tools available to you are mounting, and you are falling behind? Don’t worry; Merrimack Digital is here to help you implement your Facebook Pixel and more! Their team works diligently to help grow your brand and transform your industry.
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.
