Mapping your website traffic and customer behavior online has never been easier, yet many businesses still have not heeded this asset. But with just a few clicks, you can monitor your website performance and use data from Google Analytics to improve user experience.
Google Analytics is a completely free service provided by the search engine powerhouse and offers its users many benefits. Not only does it take into account who your website visitors are in terms of age, demographics, and physical location, it illustrates where they click and the content they consume.
So what are the steps you must take to set up your business’s Google Analytics page, and more importantly, how do you get these statistics about your website? Merrimack Digital has pulled together a step-by-step list in getting this going for your digital presence.
Leverage Google Analytics
Google Tag Account – Your website needs to be able to ‘talk’ with Google Analytics to give you this data. The first step is setting up your Google Tag; to do so, navigate to your Google account and set up your Google Tag dashboard account.
Launch Analytics – Now it is time to register for a Google Analytics account. Head on over to Google Analytics to establish your page, enter your website information, URL, and other pertinent information.
Establish Your Analytics Tag – This tag allows Google Analytics to retrieve the data and log it. In the first step, you set up your Google Tag account. Then, you establish a tag specific to work with Google Analytics.
Define Your Analytics Goals – These aren’t your conventional goals, like specific numbers you want to hit, but instead, they are metrics that Google Analytics must know to measure. Setting up your goals includes having users stay a certain amount of time on your site, navigate to a specific landing page, and so forth.
Set Up Google Search Console – How your website performs on Google’s search feature is just as vital to your business as tracking performance once a user is on your website. Linking to Google Search Console highlights keywords that ping your site on Google and shows any backlinks going back to your site.
Give Your Team Access – Finally, now is the time to ensure your internal or external marketing team can view your analytics. Add new users to your Google Analytics page and start tracking your website’s performance right away with help from those affiliated with your brand development!
Improve Your User Experience With Digital Improvements!
The steps in setting up Google Analytics may seem simple, but Merrimack Digital understands that many business owners prefer a professional to take care of it for them. The experienced digital marketing and web development team at Merrimack Digital works diligently to help grow your brand and transform your industry.
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.