Certain businesses in specific industries have it easy in terms of marketing. Especially if they are business-to-customer (B2C) type organizations, lead generation, and content creation can be as simple as posting blogs, engaging social videos, or an audio advertisement on Spotify.
Service industry businesses with less glamor in terms of what they offer to people or other businesses are more challenging to generate buzz around. One of the more complex industries where marketing is not easy is legal.
Law firms need to find clients and make sales, but their structure is much different from a restaurant, store, or other B2C business. How is this done, and are there any niche ways law firms can market to customers?
Law Firm Marketing Ideas
Leverage Websites – Clients of law firms are looking for a trustworthy team, which starts with their experience on a firm website. This marketing piece should also be far more dynamic than static, being both responsive and interactive so clients can easily connect with a firm.
Invest In Specific Social Platforms – The social media platforms used to find new clients should be thoroughly examined with a service industry business. For example, customer trust in a law firm may be more easily reinforced by advertising on LinkedIn instead of Instagram.
SEO Still Matters – An addition to properly leveraging websites for law firm marketing, making sure the content on that website is SEO friendly matters just as much as it does for other industries. A good way to improve a law firm website’s search engine optimization (SEO) is by including a weekly or monthly blog with original, engaging content.
Deliver An Email Newsletter – To further potential client engagement, get potential sales leads signed up for an email newsletter. This not only offers the opportunity to establish a long-term relationship but can also improve SEO if backlinks are utilized in the messages.
Google or Yelp! Client Reviews – Perhaps more important than any other type of marketing, a positive client review for a law firm is the ultimate trust builder. Several are even better! Do not neglect the power of online client reviews in digital marketing efforts.
Using Proper Video Marketing – Finally, no one is immune to the positive marketing productivity of video media. Perhaps consider informative video series on a website or social platform that teaches customers about the legal system in a specific state.
Do Marketing The Right Way For Your Law Firm!
If you are a lawyer that owns and operates a law firm, or if you are in charge of marketing for one, partnering with a creative marketing agency will help you expand your reach. The team at Merrimack Digital is one of the better options for your industry!
The good news is that the experienced digital marketing team at Merrimack Digital has your back! Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.
