With a new year comes new trends, new customers, and new efforts that you as an organization must make in your marketing and advertising. That may seem like a big undertaking; however, a polished marketing strategy that furthers your brand’s story makes things far simpler.
But how exactly does a team like Merrimack Digital or an internal marketing department at your organization break down what to look for in the coming new year? Are these characteristics obvious or extremely difficult to determine?
In all honesty, they are rather obvious, but heeding them can be challenging and should be a team effort. Here are those insights into what can help you and your organization plan and refine your marketing efforts in 2022 internally or with an external marketing agency.
Tips and Insights into Developing a 2022 Marketing Strategy
Don’t Ignore Shortcomings – Look, nobody likes to hear the word ‘failure’ when looking at their career, their department, or the organization they own, but it is a fact of life and an element of success. Therefore, don’t ignore what didn’t work about your marketing in 2021 – leverage that knowledge in strategizing for 2022!
Plan and Produce Ahead – Planning ahead may be obvious, but producing the marketing plan early often falls by the wayside. When you have a cohesive marketing strategy, start creating it right away so you can focus instead on measuring the results and not scrambling to create content.
Study Results and Augment – Having the initial marketing content both created and scheduled ahead of time lets you focus on results, but you must look deeply into them and change as needed! No strategy is without setbacks, so note what marketing efforts hit and what ones miss.
Set Goals – This is more of a tip for when you are in the planning phase. Set goals that you hope to achieve with your marketing to become a more tangible asset for your organization. Unclear goals in marketing strategies leave you wasting money.
Budget Adequately – Where exactly do you want to spend your marketing dollars in 2022? This can be determined based on digital or physical marketing. For example, are most of your customers using a specific social media platform, or do you make most of your revenue from foot traffic off the street?
Keep It Original – Remember: Organic content matters more these days! Don’t copy content from 2021 that worked, assuming you can just augment it a bit and reinvent the wheel. Google is getting smarter and gives preferential treatment to unique, dynamic content.
Getting Your Marketing Right for the New Year!
Merrimack Digital has done extensive research into the marketing trends that will be most impactful for its customers in 2022. Their experienced digital marketing experts work diligently to strategize what works for your marketing and advertising to ensure ROI is met via new customer acquisitions.
Make sure your digital marketing is done the right way in 2022! Contact Merrimack Digital today to help do your marketing the right way.