Here are several reasons why businesses need a responsive designed website. If you haven’t considered this option, now may be the best time to do so!
Smartphones and tablets create a whole new world of web surfing where people can do everything from making purchases to posting on their social media sites while they are in the comfort of their own home.
With so many options available nowadays, it may be time for merchants to consider redesigning how content is displayed or what features should be included with an app that will make consumers want to use them over other competitors.
The relationship between consumers and the internet has changed as advances in technology have allowed more than just computers access; smartphones and tablets abound!
This means not only does your website need basic design changes but you also need better ideas about how best to attract customers online.
With the onset of mobile devices, many designers started to abandon their designs and focus on building websites for desktops.
The new approach called Responsive Web Design ensures that a website is easily navigable with any device so they can be shared across all platforms.
The short-lived trend made it difficult for users to use desktop sites on smaller tablets or smartphones because every element was placed differently depending on the screen size which led some companies like Amazon to backtrack from responsive design after realizing how important this specific feature has become in recent years.
Responsive web design allows your site content appear appropriately sized regardless if you are viewing it through an iPhone 6s Plus, Nexus 5X, Samsung Galaxy Note 4 Edge+, iPad Mini 2nd Gen., etc
Below are 5 reasons today’s businesses need a responsive designed website:
Mobile Usage
In today’s world, more and more people are using their smartphones to access the internet on-the-go.
In 2014 alone, mobile searches exceeded desktop by hundreds of users! It’s even larger than that: social networking sites like Twitter have 86% activity done in mobile devices while only 14% is from desktops computers – skyrocketing statistics for sure!
With this rise in popularity among smartphone usage (even children!), it has become necessary to implement a responsive website design which will adjust based on your device type so you can easily surf the web whether you’re at home or out with friends.
User Experience
Responsive design allows people to have a seamless, unified experience across devices. With the rise of mobile technology and new screen sizes in different proportions than traditional monitors, it is important that websites are designed responsively so users can enjoy content without having to zoom or shrink anything on their device screens.
Creative: As more businesses begin adapting to this digital age with technological advancements like tablets and smartphones, responsive web design becomes imperative for ensuring an optimal user experience–not just from marketers’ perspectives but also because consumers want everything at their fingertips anytime they need it!
Google Ranking
Google has made it clear that responsive design sites are the way to go.
They’ll be easier for Google search crawlers and indexers to manipulate, but they’re also a lot more user-friendly than traditional designs, which means your site will rank higher in SERPS because users find them easy to use!
Less Difficult to Manage
Having a separate desktop and mobile site increases the workload for business owners.
A responsive design website is more efficient in that it allows you to optimize your keyword strategy while also making sure SEO functions properly on both platforms.
Competitive Advantage
With the number of people using their smartphones to shop online, you need a website that is accessible on all devices.
The best way for your site to stand out against competitors is by adopting responsive design which will allow potential customers an easy and seamless experience finding what they’re looking for.
After all, studies show shoppers are more likely to buy from a company with mobile-friendly websites!
Is your business ready for a responsive website? If so, contact the professionals at Merrimack Digital today.
Our team of committed marketers has the knowledge and experience that will help your business grow. To contact us, call 978-213-4401 or visit our website.
