All businesses ask themselves daily: How do we get new customers? The most common response is always social media advertising or even traditional print marketing efforts, assuming that potential customers will discover your product or service and be sold.
Only part of this process is actually authentic. Garnering potential sales leads from advertising is a reality; however, getting those sales leads to stay engaged or make a decision on a product or service offered by your business is an increasingly difficult task.
This is why Merrimack Digital recommends setting up a drip email funnel, starting with effective lead capture content. It seems like a simple answer to an overly complex task, but is it as simple as it seems?
Set Up Lead Capture
Lead capture may be the most difficult part of the email funnel process. How exactly do you get in front of potential customers to funnel through to your website? What do you create to keep them engaged along the way?
Content is king, and its crown is only growing by the day. Now, customized content is proving to be even more imperative. Whether you choose Constant Contact or MailChimp as your email marketing software, capturing email addresses from social media or other advertising, but with lackluster content, potential customers will never end up in your drip email funnel.
Consider the bulk of your lead capture emails based on educational content that engages the reader. Following educational lead capture, there needs to be transitional content that moves the customer into the funnel, ultimately leading them to the finish line.
Create a Drip Email Funnel
One of the best ways to convert potential clients into paying customers is through a Drip Email Funnel. Creating one of these powerful digital marketing tools is simple, and understanding what it does on a fundamental level is even easier.
An email funnel is a process a potential customer goes through in email communication, leading them along a path of educational and engaging content designed to transform their want into a need. Your business website or online store is where these customers end up.
Setting one up is easy, while content creation is more complicated. After selecting an email platform such as ClickFunnels, create a step-by-step system that covers lead generation to start, followed by a nurturing of subscribers to the lead, and concluding with conversion by way of time-sensitive offers, on-boarding, or retargeting if need be.
Increase Your Sales Leads Today!
The steps in setting up a lead capture or drip email funnel may be easy; many business owners prefer a professional to take care of it for them. The experienced digital marketing and web development team at Merrimack Digital can help, working diligently to grow your lead generation efforts.
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.
