Marketing is an ever-evolving process that never really reaches an end. Think of it as a road trip: you travel from one coast to another, taking a specific route and stopping at specific locations. Over time, that same route will have transformed, providing you with new opportunities.
Merrimack Digital knows this and knows that those transformations in marketing your business or organization are one part content and one part technology. From the start of the Internet to wireless digital technology, reaching out to potential customers uses subjective methodologies.
One primary methodology that Merrimack Digital educates its clients on is social geofencing. While many digital marketing agencies may offer this as a service, understanding what social geofencing is and its benefits to your business or organization are vital to your digital marketing strategy.
Geofencing Defined
In general, geofencing is part of a digital marketing effort known as ‘location-based marketing. Location-based marketing is a digital marketing category that uses customer data to strategically focus advertising media specific to a customer’s buying habits.
Geofencing and social geofencing are specific location-based digital marketing services that enable WiFi, GPS, or other mobile functionality. These services virtually identify a customer’s buying habits and trigger notifications specific to those buying habits on their mobile devices when they are in the area.
These triggers can include text messages, emails, or in the case of social geofencing, social ads on their social media. For example, suppose a cyclist is riding past pro-shop A and has recently purchased something from pro-shop B. In that case, geofencing implemented by pro-shop A will identify that a potential customer is physically nearby via GPS and target an ad to their device.
Maximizing Your Social geofencing
No matter what industry you operate in, you are constantly vying for the eyes and ears of customers. Every individual who purchases a product or service has options; the key in digital marketing is making your option as visible to them as possible.
How is this done through social geofencing? Let’s go back to our initial example of the cyclist riding by pro-shop A. If they follow pro-shop B’s Instagram account on their mobile device, social geofencing will target an ad to their Instagram timeline about pro-shop A (the cycling store they just passed).
Ad content varies and depends on the collaborative efforts between pro-shop A and their digital marketing agency. For example, if the cyclist has been searching for a new helmet, perhaps an ad about a helmet sale will be displayed to the customer, informing them that they could get a new helmet for a discounted price.
Do Marketing The Right Way!
Merrimack Digital’s emphasis on asking focused questions to determine the right way to help every individual customer is high on the list of work principles. In addition, their experienced team pays meticulous attention to a business’s acquisition and customer retention when strategizing their digital marketing efforts.
Make sure your digital marketing is done the right way! Contact Merrimack Digital today to start your journey!
