Do you remember a world before social media? It is safe to say that you most likely do not, as giants like Facebook, YouTube, Instagram, and now newcomers such as Snapchat and TikTok have consistently made their presence known.
Most, if not all, businesses have some form of social media presence, and it has likely been working adequately for several years. However, with some of the recent changes in the social media spectrum, traditional social sites may seem like a completely foreign land overnight.
Falling behind in the times will ultimately cause your ROI (return on investment) to diminish quickly, even leaving you and your team questioning the very value of social media platforms and your digital marketing dollars. Instead, check out these recent trends leading into 2022 and think critically about how they can boost your digital marketing efforts.
New Social Media Trends For 2022
Facebook Video Length Is Shortening – Facebook prioritizes short video clips in digital marketing as consumers shift back to in-person activities following the pandemic. Finding ways to shorten video advertisements will attract new customers.
Continuous Rise In Influencer Marketing – Seeing an average individual utilize a product or service online statistically shows some of the highest ROI for many industries. This can be tied to video marketing, as tactile visuals of an influencer using a product or service authentically are impactful.
Virtual Reality and Augmented Reality – If you are casting these technologies aside as passing fads, think again! Social media platforms implement many Virtual Reality and Augmented Reality elements that can be leveraged creatively in digital marketing.
Personal Content Is King – One-size-fits-all is no longer an option in the content creation world as social media trends of 2022 include a rise in personalized content. This is driven by a shift in observation of each individual’s unique wants and needs in the market.
YouTube Is Approaching Facebook – For the first time in social media history, YouTube is becoming more widely used than Facebook. One can speculate many reasons for this sudden shift; however, what makes sense for many different businesses is gearing much of their digital marketing towards YouTube as we advance into 2022.
Social Commerce – Selling in the Facebook marketplace or other social platforms has been around for a handful of years. Still, we will now see a boom in social commerce that rivals other online retailers. This is in part thanks to a trend in thrifting and repurposed goods.
Stay Socially Current With Merrimack Digital!
It can be tough to keep up with the ever-changing spectrum of social media and how it affects businesses’ digital marketing efforts. But with Merrimack Digital, you and your team have access to a professional team of social media experts ready to maintain your online presence and ensure it is up-to-date and effective!
Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.