If you can’t remember the last time you had a website audit, it might be time to get one! Website audits are an essential way for businesses to improve their online presence. Audits benefit Google search ranking while increasing site traffic and performance. A website audit presents companies with exceptional opportunities for growth. A complete website audit assesses how vulnerable the site is to security breaches and what discrepancies may result in Google penalties. These issues affect ranking on Search Engine Results Pages, or SERP.
At Merrimack Digital, our creative team leverages best practices in marketing for the industry you’re a part of to design an ongoing optimization process that produces your company’s highest return on investment. A Website Audit is just part of the process. Here are some key benefits of a website auditor, according to HubSpot.
- Website Performance Optimization
- Search Engine Optimization
- Conversion Rate Optimization
- Competitive Analysis
- Identify Issues
Website performance
When you receive an audit of your website, this is a chance to inspect the technical framework and infrastructure. You can also see how friendly your site is for search engines as well as if it is easy for users to navigate around on their own without difficulty finding the content they need.
SEO
By now you know that SEO is important, but sometimes we don’t always do it right. By doing a website audit you can ensure your site follows best practices and identifies any missed opportunities to improve the site’s search rankings. This includes removing poor ranking factors such as keyword stuffing or exact match anchor text links which could be affecting how well your content ranks for certain keywords.
Conversion Rate Optimization
A website audit enables you to identify deficiencies in your landing pages and optimize them for higher conversion rates. In addition, a site review allows you to see previously overlooked opportunities that can increase leads from visitors of the site.
Competitive Analysis
When conducting a website audit, you can take note of how well your website is performing when compared to competitors. You should be able to determine if there are any new opportunities for revenue and prioritize the most important aspects that need improvement.
Detect issues
When you do a website audit, it helps reveal issues that are hurting your SEO and conversions. Perhaps the pages on your site have broken links or hidden content leading to slow loading times which can be frustrating for users trying to engage with you. Identifying these problematic areas will help improve how well search engines rank your page in their rankings as well as increase sales by making engagement more efficient overall so people stick around longer than they otherwise would have if such things were not fixed/enhanced upon discovery of problems during an audit.
At Merrimack Digital, we are experts in helping you clarify your message and creating a strategy that effectively engages your target audience. You can spend a lot of time and money driving traffic to your website or social media pages. If there is no compelling message, no engagement, they will not contact you. You need more leads to generate more business. That’s what we do. Contact us today and let’s find out if we can work together.
