According to Inc., 80 percent of small businesses fail each year. Despite this being a common statistic, many small business owners believe their company is invincible. However, your business won’t survive solely on a strong work ethic and a great idea – you need defined strategies and the means to implement them.
In today’s technology-dependent world, one of these strategies should include digital marketing. However, a poorly developed strategy or minor missteps can cause problems generating leads, attracting clients, and building a brand image.
The most common digital marketing mistakes
Focusing Solely on Digital Marketing
Although it may seem counter-intuitive, seeing this blog is about digital marketing, a single-marketing focus is a crucial mistake for many Millennial small-business owners. Social media platforms such as Instagram, Twitter, Facebook, and Facebook are vital in creating an online brand image and connecting with consumers. Still, it should only be one aspect of your marketing strategy.
Setting the Marketing Budget Too Low
The average marketing budget for businesses is approximately 10% of the total operating budget, a substantial investment considering how digital marketing can generate interest in and attract customers to your business. According to a recent Wasp Barcode study, 56% of small business owners spend less than 3% on marketing despite the obvious correlation between marketing and success. Digital marketing has various options and often doesn’t cost anything except your time. However, there will be times when your online marketing will cost you money.
Having an Outdated Website
Small business owners focused on improving digital marketing should not get too caught up in the advanced techniques and neglect their websites. The goal of any marketing campaign, whether it’s through Instagram or a blog post, is to get potential customers back to your site.
Having a modern website that makes an excellent first impression is essential. Your site will appear outdated if users find the site hard to navigate or if key information is missing. Take the time to visit your website weekly and update any information. Ask your family and friends to give their opinions on the layout, images, or loading speed.
Neglecting the Power of Email Marketing
If you ask people directly, most will admit that they don’t enjoy receiving emails from businesses. However, sending valuable content and offers rather than spam can help you connect with a broader audience and promote the brand for little to no cost. Therefore, it is crucial to have an email marketing list and create special emails that appeal to the customers you are trying to reach.
Forgetting about Mobile Marketing
According to MarTech, there are more than 1.9 billion smartphone users worldwide. This number will continue to increase, so small businesses must realize that most potential clients won’t search for them on a desktop computer. You already have a fantastic website, so make sure your mobile website is just as impressive. Additionally, you can create an app allowing consumers to browse products and book services.
Hire the Right Agency!
Creating and running a successful small business is already challenging; don’t make it more difficult by making these common mistakes. Effective digital marketing can help you achieve long-term success and profits in the short- and long-term.
The good news is that the experienced digital marketing team at Merrimack Digital has your back! Don’t miss out on the variety of digital marketing opportunities for your brand! Contact Merrimack Digital today to help do your marketing the right way.