Website design is not an easy task. Creating a website that will turn into your online identity takes time and effort, but now you have achieved this goal!
Most people think about promoting their newly made site through content marketing strategies such as blogging or social media advertising campaigns. While launching your newly published website is exciting, here are some things to consider for making the most out of your site.
SEO
Search engine optimization (SEO) is the process of increasing your site’s visibility through search engines. When it comes time for launching your new business or products online, it’s best to work with web designers (or use a website builder) and an SEO specialist. SEO can be achieved differently depending on what kind of company you’re trying to build – from improving product page ranking to optimizing images within blog posts. Hence, they show up better during searches done by potential customers online!
Style
Every website should have a cohesive look and feel, so enable global styles. This way, the same colors, fonts, logos appear across every page of your site!
Google Analytics
Google Analytics is a free tool that helps you learn more about your audience, how much time they spend on the site, and what pages are most popular. With this information in hand, it’s easy to see which areas need improvement or redesigning. Google Analytics provides insights into demographics (i.e., gender, age range), so there won’t be any guesswork involved in new content strategy decisions!
Call to action
To increase your conversion rate, it is essential to have a clear call-to-action (CTA) as the main banner image on your website. A good CTA offers persuasive information and clearly explains what tasks readers should perform in response.
When you work with Merrimack Digital, we’re on your team. We know how hard it is to grow and manage a business these days, so our goal as an agency isn’t just about increasing revenue for clients. It’s also making sure that they’re getting the most out of their marketing investments by designing creative campaigns tailored specifically towards them!
Sources:
https://mailchimp.com/resources/website-launch-checklist/
